5 Best Alexa.com Alternatives of 2022

If you are looking for alexa.com alternatives then here we go after being around for over 25 years, Amazon has announced its decision to pull the plug on popular website traffic analysis and ranking platform Alexa. Alexa.com, not to be confused with Amazon’s Alexa voice assistant, will no longer work after May 1, 2022. While it doesn’t come as surprise to many of us who have seen the popularity of Alexa.com declining over the past few years, this abrupt decision did cause quite a stir on social media.

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With popular websites such as Google, Bing, and Yandex still being used for traffic tracking and site ranking even today in 2022, Amazon’s Alexa will definitely be missed. In an attempt to fill in the gap left behind by this disappearance, we are going to compare 5 of the best Alexa alternatives that we’re sure you’ll love!

What is alexa.com?

Alexa.com is a website traffic tracking and ranking platform that has been available to the public for over 25 years now. It was initially launched in 1996, but due to its popularity, Amazon decided that it would be better off as its own website in 1999. The name Alexa comes from the fact that Amazon wanted the site to emulate Human Intelligence (HI) and act as a virtual assistant for Internet users.

The popularity of this platform grew exponentially right from the beginning due to Alexa’s ability to provide accurate information regarding web traffic trends, statistics, and rankings without requiring any type of payment or subscription fee from its users.

5 Best Alexa.com Alternatives

Since the functionality of Alexa.com is no longer available after May 1, 2022, we’re going to look at a few alexa.com alternatives for the same purpose. In this list, we are going to talk about below mentioned alexa.com alternatives.

  1. Ubersuggest
  2. Moz Pro
  3. Similarweb
  4. SpyFu
  5. Semrush


 Best Alexa.com Alternatives of 2022

Ubersuggest is a website traffic tracking and ranking platform created by the same team behind Alexa.com. It functions exactly the same way as the previous platform, except that it comes with a few additional features such as a Web-ranking tool and an SEO Suggestion feature. Although its SEO suggestion feature is still not as smart and accurate as Alexa’s, its ranking tool can give you some great insights into how your website ranks against it’s competitors.


  • Simple and easy to use.
  • No sign-up is required.
  • Unique ranking tool that’s different from the Alexa ranking tool. 


No site-ranking feature. (except for Alexa itself of course) 

Moz Pro

 Best Alexa.com Alternatives of 2022

Moz Pro is not just a tool for website traffic tracking and analysis. It is actually a complete SEO suite that comes with all the features you’ll ever need in the SEO world including an option of tracking your site’s traffic, keywords, and rankings. 

For those who are familiar with the Moz name, you may know that they were one of the most popular independent Alexa.com alternatives before it has been acquired by iContact Marketing Corp, a subsidiary of the publicly traded company, J2 Global. Today Moz Pro is used by millions of websites worldwide to monitor and analyze their online presence.


  • A complete SEO tool that comes with most of the features available on Alexa such as keyword ranking, organic traffic, etc.
  • Works very well with Google Chrome. 


  • Not very user-friendly.
  • Requires a subscription for most of it’s features.


 Best Alexa.com Alternatives of 2022

Similarweb is a website traffic tracking tool that works on the same principles as Alexa but with a few differences. Similarweb can be used to track the traffic of any website and is available for free, unlike Alexa which only worked with Amazon-related websites.

While Similarweb does not provide comparisons or rankings like Alexa, it does do an excellent job in tracking site traffic and helping you determine how well your site ranks against competitors such as Google, Facebook, Twitter etc.

Plans & pricing:

Similarweb is currently available for free, but access may be limited depending on your country. 


  • No sign-up required.
  • Flexible in terms of tracking sites using Similarweb’s JavaScript tracker.
  • Free.
  • Perfect for beginners who are just starting out in the digital marketing world. 


No option to compare data from multiple websites at once.


 Best Alexa.com Alternatives of 2022

SpyFu is a website traffic and keyword analysis tool that comes with an intuitive and easy-to-use interface. It offers an extensive list of details related to keywords, rankings, and traffic of any site or brand and provides users with accurate comparison data between different websites or brands.

SpyFu’s free plan allows you to check the rankings of up to 5 different websites at once, while the premium plan (available for $33 per month) allows you to compare data from up to 15 sites at one go. SpyFu also offers a risk-free 3-day trial period for you to test out their services before going live with them.

SpyFu can be used for multiple purposes including keyword research, competitor analysis, and market research.


  • No sign-up required.
  • Flexible in terms of tracking sites using JavaScript or tracking code. 
  • Very detailed data and comparisons. 
  • Premium plans available for users who want additional features. 
  • Good customer support team. 


Using SpyFu may slow down your computer’s speed and performance slightly.


 Best Alexa.com Alternatives of 2022

Use Semrush to conduct keyword research and competitor analysis as well as track your website’s traffic and rank.

Semrush offers 3 plans (entry, professional and enterprise) that can be downloaded from their website for free. However, if you want to use their features on a regular basis, you can opt for one of the paid plans starting at $99 per month for the entry level option. 


  • No limit on number of keywords that you can track. 
  • A good number of advanced features such as “keyword difficulty” indicator and “ad organic research tool” available in their premium plans. 
  • Can track up to 500 keywords with their basic plan. 
  • Very detailed, accurate, and reliable data.


  • Free version needs to be downloaded and installed on your computer. 
  • Has a tendency to slow down the speed of your computer when used in detail.


Although Alexa is no longer available, the world still has a plethora of alexa.com alternatives that can help you track your website’s traffic, rank, and performance. Asking oneself “Are there any best Alexa alternatives” is not the same as asking “What are the best Alexa alternatives?”. 

The former just looks at each individual service by itself whereas the latter involves taking into account a variety of other factors such as price, customer support, performance and speed.

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