5 Best Social Media Management Tools for 2022

I spend my days writing and talking to people in the digital marketing industry about their social media strategies. And while I don’t come across many people who struggle with social media and marketing, it is a growing industry. As such, I thought it would be helpful to put together a post detailing the best social media management tools of the future.

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These 5 Best Social Media Management Tools will be able to help you manage multiple accounts on all major platforms while automating your posts with easy-to-use templates. They will also connect you with your audience and let you track what they are saying about your brand in real-time. The tools that I’ve seen come and go over the past few years, and the ones that I would still recommend.

5 Best Social Media Management Tools

Buffer

Social Media Management Tools

Buffer is my favorite social media management tool. I’ve been using it for years and it does everything I need to do. It’s simple to use, has all of the features that you would come to expect on social media, and makes scheduling posts easy. Most importantly, it’s inexpensive for what you get in return.

With Buffer, you can schedule posts directly from your phone through an app or from a browser on your computer. You can also schedule tweets and updates directly from any website that uses metadata to generate content (like this blog post).

You can also save links that you want to share later with specific groups of people. And if you’re a Snapchat fan, you can also schedule posts for that platform as well.

Cost: Free version or $10/month for a pro account

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Hootsuite

Social Media Management Tools

Hootsuite is one of the first social media management tools that I ever used and it remains my favorite today. In addition to being able to schedule posts directly from your phone or computer, Hootsuite lets you do see your own analytics by platform along with how you are performing overall on social media. Other platforms like Instagram and Twitter only show you stats when someone follows you or retweets something.

Hootsuite also has a feature known as “bursts” that allows you to schedule a series of posts, then pause for a set amount of time and resume at a later date. This is great for when you want to promote new content or increase engagement on social media.

If you already use Hootsuite, then I recommend that you check out their new features like their new social media dashboards and the ability to edit tweets from any website.

Cost: Free version or $14.99/month for a pro account

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Hubspot

Social Media Management Tools

This is a suite of social media management tools available under the marketing Hub. The aim is to save time by making these social connections essential that you place most value on across a range of all social media platforms.

There are various management features are also available for publishing and sharing content, monitoring mentions and reporting to let know not just levels of engagement but also how these translate into actual business metrics.

All these tools are available as a part of the Hubspot Marketing Hub, which states that you can use them in conjuction with a range of other focused marketing tools. As mentioned above, it does not means to simply monitor and manage your social media but critically also ensuring that the work you put into, it translates into some another form of measuring business return.

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Meet Edgar

Social Media Management Tools

If you’re looking for an all-in-one social media management platform, Meet Edgar is one of the best. It’s fairly new to the industry and is one of my favorite tools thanks to its list building and email automation tools.

When you signup, you can connect your Twitter account, Facebook account, and Instagram profile to your Edgar profile so that you can start scheduling posts right away. In addition to this, it will connect you with a group of content creators where you can share your content with people who have a similar audience as yours. These people will in turn share your content with their own followers increasing your exposure on social media.

Cost: Free version or $24.99/month for a pro account

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Sendible

Social Media Management Tools

Our final choice for the best social media management tools is Sendible. It’s a platform that allows you to schedule posts on pretty much every network that you would expect to be able to do so.

They recently released a new feature called “Discover” which allows you to find content based on your interests and niche from select sources. And within the dashboard, you have easy-to-use features that make it easy for you to schedule posts and moderate comments across all of your accounts.

Cost: Free version or $59/month for a pro account

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Conclusion

I’ve used all of the tools that are listed above and consistently recommend them to the people I speak with. If you’re looking for a way to simplify your social media presence, use one of these best social media management tools. They will all allow you to schedule posts directly from your phone or computer and connect you with relevant people on social media.

How do you use social media? What is your favorite tool? Leave me a comment below and let me know!

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