In a groundbreaking shift, Apple is set to transform the iOS App Store landscape for users within the European Union (EU). This change, largely driven by the EU's Digital Markets Act (DMA), compels Apple to allow third-party app stores to distribute apps to European users. This development marks a significant departure from Apple's traditionally exclusive control over iOS app distribution.
AltStore: Pioneering the Third-Party App Store Movement

AltStore stands at the forefront of this revolution. Known for its "sideloaded" apps, AltStore has been operating in a gray area, offering applications not typically found on the official App Store.
However, with the upcoming policy changes, AltStore is transitioning into a "legitimate app marketplace." This evolution will likely streamline the installation process, eliminating the need for a server app and direct computer-to-iOS device connections.
Key Offerings of AltStore
- Delta: A Nintendo games console emulator.
- UTM: A virtual machine facilitating the running of Linux, Windows, and more on iOS devices.
The Future Installation Process
With its anticipated approval, AltStore aims to simplify the app installation process. Users can expect to download the AltStore app directly to their iPhones, bypassing the current, more complex procedure.
Integration and Management of Third-Party App Stores in iOS
Setting a Default Third-Party App Store
Users will have the flexibility to set third-party app stores like AltStore as their default on iPhones. This feature will be manageable within the iPhone's Settings, allowing for a personalized and efficient user experience.
Spotlight Integration and Data Management
Third-party app stores will integrate with iPhone features such as Spotlight, enhancing app discovery and usability. However, deleting a non-Apple App Store will remove all related data and cease updates for apps from that marketplace.
Understanding the Impact of iOS 17.4 and Third-Party App Stores

The implementation of third-party app stores will commence with iOS 17.4, currently in beta and slated for release in March.
This update will enable EU users to install apps from alternative stores, provided they meet Apple's criteria for fraud prevention, customer service, and user experience.
Limitations and Considerations
- In-app purchase restrictions via iOS’s Screen Time feature will not apply to third-party app stores.
- Family Purchase Sharing and Ask to Buy features will have limited functionality.
- Universal purchases across various Apple platforms will not be available.
Apple's Stance and Compliance
Apple has expressed concerns about potential security risks associated with this change. However, the company is complying with the DMA to avoid penalties, though it does not plan to lift App Store restrictions outside the EU.
The Future Landscape of iOS App Stores
Potential for Positive Changes
The opening of iOS to third-party app stores could lead to significant developments:
- Increased flexibility in choosing web browsers, not limited to Apple's WebKit engine.
- Enhanced access to contactless payment alternatives to Apple Pay through NFC system integration.
Global Implications and Future Prospects
This development in the EU may encourage other jurisdictions to consider similar app store laws, potentially challenging Apple’s long-established ecosystem.
Conclusion: Embracing the New Horizon
The introduction of third-party app stores on iOS represents a paradigm shift in the EU's digital ecosystem. As Apple adapts to these changes, users can look forward to a more diverse and personalized app experience. This development heralds a new era in the world of iOS applications, one that balances innovation with user choice and security.